Our Story

HOW TOKYOTREAT STARTED

Tokyo native Ayumi loved sharing snacks with her friends overseas.

Then she had an idea – to share Japanese snacks and her culture with the world!

Starting on her living room floor in 2015, Ayumi hand-picked and packed Japanese candy and snack mystery boxes that she thought people would love – snacks with uniquely Japanese flavors and textures that represented Japan! But she realized she couldn’t do it alone.

She built up a small team of Japanese snack experts to achieve her vision.

Together, we’ve sent millions of boxes and shared Japanese snack culture to over 150 countries around the world! But beyond that, we’re so happy that our ever growing TokyoTreat fam decided to come along and explore all the wonderful snacks Japan has to offer with us.

COMMITMENT TO SUBSCRIBERS

The TokyoTreat team will never let you miss a snack.

Usually only available for an incredibly limited time, you never miss out on awesome Japanese KitKats, soda, candy and so much more with us!

At the same time, enjoy discovering more about Japanese pop culture through snack backstories, TokyoTreat exclusive articles and social media posts about life in Japan!

BEHIND THE SCENES

We’re biting into Japan with you!

Every month we, the TokyoTreat curation, design and marketing teams put our hearts into bringing Japan to you! We hand-select awesome Japanese snacks, ship them, create your snack guide and show you Japan through blogs and social media! Come snack with us!